Business Management

Business Management is a dynamic course that blends real-world experience with academic excellence. Featuring insights and case studies from successful entrepreneurs, this program brings practical, street-smart business strategies to life. The curriculum, taught in universities across the country, covers everything from Maximizing Your Resources, Developing Your Supporting Cast, and Establishing Goals and Success Activities—equipping business owners and aspiring entrepreneurs with the tools they need to grow and thrive in today’s competitive landscape.

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What’s Inside

Entrepreneurs, professors & experts.

7 content-packed modules, 7 quizzes, high-quality images, readings and analytics tracking!

A man in a white shirt and striped tie standing in front of a wall with plaques and signs related to entrepreneurship and business.

Module 1: Remembering Your Purpose, Passion and Perseverance

  1. Introduction

  2. The Power of Purpose

  3. The Power of Passion

  4. The Importance of Perseverance

  5. Maintaining Passion and Perseverance

  6. Strategies for Maintaining Passion and Perseverance

Module 2: Maximizing All of Your Resources

  1. Introduction

  2. Creating More with Less

  3. Introduction to Bootstrapping

  4. Entrepreneurs Discuss Bootstrapping

  5. Strategies for Effective Bootstrapping

A man with long, wavy brown hair, wearing a green T-shirt, sitting outdoors against a stone wall with green trees in the background.
A man with short, light brown hair wearing a checkered shirt, speaking and gesturing with his hands in a modern, well-lit indoor setting with large windows, chairs, a table, and a lamp in the background.

Module 3: Low-Cost Marketing Strategies

  1. Introduction

  2. Low-Cost Marketing

  3. Types of Low-Cost Marketing

A woman with blonde hair and light skin, identified as Becky Anderson, an entrepreneur and consultant, is speaking indoors with bookshelves in the background.

Module 4: Establishing Goals and Success Activities

  1. Introduction

  2. Entrepreneurs Discuss Goals and Success Activities

  3. Effective Goal Setting

  4. Defining Success Activities

A man in a suit and glasses sitting in a conference room, gesturing with his hand while speaking. Text overlay identifies him as Sterling Bone, Associate Professor of Marketing and Director at Huntsman Sales Academy.

Module 5: Developing Your Company Brand

  1. Introduction

  2. Building a Brand

  3. Defining Your Company Values

  4. Defining Your Customer Persona

  5. Defining Your Brand Essence

  6. Creating Your Brand Expressions

  7. Maintaining Brand Integrity

Close-up of a hand with fingers placing a puzzle piece into a partly completed white jigsaw puzzle.

Module 6: Developing Your Supporting Cast

  1. Introduction

  2. Assessing Your Team Needs - Printed Assessment

  3. Building a Brain Trust

  4. Developing Your Brain Trust

  5. Building a Team

  6. Developing Your Core Team

A woman holding a sign with five yellow stars and the word 'EXCELLENT' in navy blue, indicating a high rating or review.

Module 7: Building a Community of Raving Fans

  1. Introduction

  2. Giving Distinguishing Service

  3. Offering the Highest Level of Customer Service

  4. Systems for Service

  5. Creating Systems for Distinguishing Service

Two women looking at a smartphone together in a kitchen with tomatoes and a pot on the counter.

Module 8: Connecting with Your Community

  1. Introduction

  2. Making a difference

  3. Examples of Giving Back

  4. Benefits of Giving Back

  5. Creating Your Community Giving Strategy

Man in pink striped shirt with glasses speaking, in an indoor setting with shelves of books and modern furniture, with text overlay reading 'Andrew Nelson Lundquist Center for Entrepreneurship University of Oregon'.

Module 9: Understanding Your Industry

  1. Introduction

  2. Learning Your Industry

  3. Evaluating Industry Characteristics

  4. Evaluating Competition

  5. Evaluating Vendors and Suppliers

  6. Evaluating Customer Groups

A man with glasses and light hair, wearing a brown checkered blazer and a blue shirt, looking at the camera. To the right, a slide from a presentation shows a financial breakdown with percentages for total sales, cost of goods, gross profit margin, operating expenses, and net profit margin.

Module 10: Understanding Key Financial Ratios

  1. Introduction

  2. Key Financial Ratios

  3. Calculating Your Cost of Goods Sold Percentage

  4. Calculating Your Gross Margin Percentage

  5. Calculating Your Net Profit Margin Percentage

  6. Calculating Your Return on Investments Made

Reflective glass building with the word 'BANK' displayed on the facade, showing a blue sky with clouds reflected in the windows.

Module 11: Exploring Potential Funding Sources

  1. Introduction

  2. Entrepreneurs Discuss Debt Financing

  3. Sources of Debt Financing

  4. Criteria for Securing Loans

  5. Intro to Equity Financing

  6. Entrepreneurs Discuss Equity Financing

  7. Sources of Equity Financing

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It’s time to join hundreds of companies taking their business to the next level!

Single Course

Business Management

  • Self-paced course

  • Employee progress reporting

$99/month

Up to 10 users

+$10/month per additional user

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All-Access

Unlimited Access to ALL courses

  • Save over $2,400/year!

  • Service Technicians course

  • Core Training course

  • Fast-Track Your Sales Team course

  • Office Staff Essentials course

  • Business Management course

  • All Self-paced courses

  • Employee progress reporting

  • Certificates & CEUs

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+$10/month per additional user

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Professional Consulting

For serious companies ready to grow their business.

  • Includes All-Access Membership!

  • Unlimited Access to ALL online courses (up to 10 users)

  • Your personal industry consultant

  • Initial Business Audit (Operations, Service, Branding)

  • Access to Core SOP Templates (Residential & Commercial)

  • Sample Service Agreements & Pricing Calculator

  • Monthly Consulting Call (60 min)

  • Weekly Strategy/Execution Calls (30 min)

  • Custom SOP Development (2 SOPs/month)

  • Field Training Plan Templates

  • Quarterly Business Review

  • Hiring & Team Onboarding Toolkit

  • Priority Email/Chat Support

  • Personalized Ride-Along or In-Person Site Visit*

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